XMPie

Print media + electronic media = XMPie

Using XMPie technology, Hillside Printing offers powerful, high-quality and cost-effective printing and publishing services.

XMPie is the world's leading technology for data-driven cross-media (text, image and web page) design and printing. This means affordable, high-quality and personalized marketing campaigns and collateral. Through XMPie’s seamless collaboration and migration of existing databases and creative content, graphics, media and images, custom, high-quality print campaigns and collateral are produced.

XMPie and your business

XMPie’s primary purpose is to enable and manage variability of text, images, charts, logos and graphs. Overcoming the huge variety of file formats and the high costs for creative, design and formatting, XMPie offers a platform from which to consolidate create print-ready, high quality campaigns.

XMPie software also offers variable data publishing, which means a press run of 10,000 items can include 10,000 unique items, with variable content, images, graphics, addresses and more.

XMPie in action: a scenario

Direct mail campaigns produced using XMPie means mailers with messages, images and graphics custom designed for each and every recipient and integration with other marketing and advertising channels, such as email marketing and webpages.

For example, XYZ Retailer is promoting a new rain gutter system. John Smith is one of thousands of homeowners targeted in the direct mail campaign. The direct mail campaign collateral sent to John Smith will include John Smith’s home address, personally address Mr. Smith throughout and include a printed, personalized URL (e.g. www.xyzretailer.com/johnsmith).

XYZ Retailer will be able to track results and personally communicate with recipients who have expressed interest in the new rain gutter system by clicking through the personalized URL.

Once a recipient, such as John Smith, is in XYZ Retailer’s system, XYZ Retailer can export databases for future campaigns, and use XMPie to follow up with subsequent mailings and campaigns.

This is but one example of how Hillside Printing using XMPie technology can leverage your business’s current data, images, text, graphics and website to create new customers and keep in touch with existing clients.

XMPie and your data and images

Using XMPie technology, Hillside Printing converts your customer, product and service data into personalized charts, graphs and information for marketing and sales purposes.

Using XMPie technology, Hillside Printing merges variable text with images to create high-impact, personalized printed collateral.

Contact Hillside Printing today and learn how XMPie can make your variety of data, text, images, charts, logos and graphs work for you.